English to Italian Bus/Financial Furniture / Household Appliances Press article, joint venture between two companies (buinding and furniture)

Is mass-customization anything more than an academic notion seized upon by management consultants to describe the gap between where their client organizations currently are in their skill-sets and some 'pipe-dream' other plain of capability?

This is the Whole phrase, the context is an industrial joint venture between a building company and a company producing kitchen furniture. Thank you