Glossary entry

Spanish term or phrase:

***gestionar la captacion y fidelizacion de la cartera de clientes***

English translation:

manage the portfolio of new and existing clients

Added to glossary by Edward Tully
Jan 31, 2007 09:08
17 yrs ago
5 viewers *
Spanish term

Proposed translations

+2
1 hr
Selected

manage the portfolio of new and existing clients

good luck!
Peer comment(s):

agree roneill
7 hrs
thank you :-)
agree kironne
11 hrs
thank you!
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
46 mins

manage client portfolio creation and loyalty

The Oxford Business Spanish Dictionary gives cartera de clientes as client portfolio. I have also heard this used a lot. You might say retention instead of loyalty, but loyalty is definitely used.
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47 mins

handle/manage portfolio of customers, capture and retention/loyalty

Had a little trouble with word order, but think this resolves it.
Loads of web pages on this subject, cada una more "yukky"!!

http://projectmanagement.ittoolbox.com/documents/academic-ar...
http://www.allegiance.com/loyalty_program.php

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+1
1 hr

manage the capture and retention of the customer base

Andrea: customer base se utiliza mucho más frecuentemente que customer portfolio. Esta última palabra, portfolio, se refiere más a cosas que a personas (art portfolio, stock portfolio, etc)
Peer comment(s):

agree Neozelatino : or customer portfolio...
1 hr
Thanks Neozelatino
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9 hrs

manage the acquisition and loyalty of the customer base

Here's my take on it, Andrea. Good luck.
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