Glossary entry

Spanish term or phrase:

acciones de agitación y dinamización

English translation:

teasers/teaser trailers and other (promotional) features and content

Added to glossary by Jenni Lukac (X)
Apr 6, 2011 09:55
13 yrs ago
8 viewers *
Spanish term

acciones de agitación y dinamización

Spanish to English Marketing Cinema, Film, TV, Drama 3D animation film
Para crear la expectación deseada comenzaremos por Internet, dando a conocer poco a poco los personajes y la historia a través de las acciones de agitación y dinamización de la web. Posteando breves clips de un minuto creados buscaremos crear viralidad y lograr así estar presente en la mente del público con anterioridad al lanzamiento. La creación de concursos a través de la página web, Facebook y un blog creado para la película consiguen una respuesta directa muy positiva por parte del usuario.

From a text describing the distribution and marketing strategies, and so on, of a Spanish animated film with hopes to break international markets.

US/International English

Thanks in advance.
Change log

Apr 27, 2011 16:31: Jenni Lukac (X) Created KOG entry

Proposed translations

7 mins
Selected

teasers/teaser trailers and other (promotional) features and content

I'm pretty sure that this will cover what they are out to express. Example: It's not unusual for me to visit hundreds of Web site a month. Quite often I wouldn't be able to work out what ... Feature and Content Teasers or Promotions ...
www.great-web-design-tips.com/web.../175.html - Estados Unidos - En caché;

--------------------------------------------------
Note added at 8 mins (2011-04-06 10:04:33 GMT)
--------------------------------------------------

adding "online" or something similar to get the "web" in there.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks Jenny - great answer, and a very sensible option. Thanks to everyone for the help. :)"
3 hrs

by creating (a) buzz

Going real Hollywood on you but I used to work covering the pop music industry there and still read the LA Times/LA Weekly so I think buzz is still current industry speak. Your objective is to shake things up and get yourself noticed (that's the acciones of agitacion) and make optimum use of the Web dynamic to make people aware of your film (there's your dinamizacion).
I think using the industry slang term would work very effectively in this particular context (if there's a more current one than buzz, use it).
So one potential option for the end of your sentence could be "through creating a buzz by making optimal use of the Web dynamic."
And you can play around with the concepts to suit your phrasing preferences and the rest of the text.

--------------------------------------------------
Note added at 3 hrs (2011-04-06 13:41:19 GMT)
--------------------------------------------------

Just noticed the concept of going viral (viralidad) in the following sentence. Obviously these people are comfortable with industry jargon. I think going viral is still web-confined (the idea/use is what, a couple years old?) so creating a buzz (or updated equivalent) should still work in marketing world.
Something went wrong...
1 day 18 hrs

moving and shaking [on the Web/Internet]

I attended a workshop about this last week-end. They train people to create a 'multimedia platform' to promote projects, themselves, a book - whatever. It's called moving and shaking, and it starts on the Internet., then moves to public appearances. You set up a website and a blog, and you post something every day, even if it's just a picture of your dog. This approach sells product!! It's the new trend, and it's how things are going to be sold in the future.

MOVING AND SHAKING UP NORTH. Sep. 19. Last weekend, I attended a conference called Movers and Shakers in Toronto presented by Hay House. ...
breakthroughthemovieblog.com/.../moving-and-shaking-up-north/

Mar 15, 2011 ... Moving and Shaking .... Just post pictures of bunnies or kittens, they're awfully popular on the internet. ...
www.mochamomma.com/2011/03/15/moving-and-shaking/

Dec 10, 2010... leaders are moving and shaking in communities all around you. .... we recorded the entire debate for posting later on the internet so ...
www.impact-dc.com/blog/page/2

Daily News, The (Zippo Dot Com) · Diaries on the Internet ... a sardonic round-up of all the newsmakers that are moving and shaking web traffic this week. ...
www.refdesk.com/net.html

Movers & Shakers
Building a Multimedia Platform that Brings Your Message to the World!
Date: December 4-6, 2009
Sponsored by: Hay House
Format: Lectures & Events
http://www.hayhouse.com/event_details.php?event_id=893
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search