As well as Michael's explanation, this is another meaning of 'pelusa'. But impossible to say without having more information about this person.

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Note added at 1 hora (2009-07-20 14:59:23 GMT)
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Have just found these:

***"Fluff" or "Fluffy"**** was the nickname of that tiny juggler that, until a few weeks before, dreamt of his debut while he entertained the spectators during the rest period of the matches played by the professional team of his club, doing twirls with the ball.

***"Fluff"***, Diego, or the "morochito" (little tanned man) of Villa Fiorito -where having a meal every day was little less than a feat-,quickly became Diego Armando Maradona, the football star that astonished the world with his brilliant ideas in the pitch and his facing up to the powers that be, and who had millions of fans and admirers on edge with his drug problems.
http://www.conmebol.com/articulos_ver.jsp?id=59752&slangab=E


BUENOS AIRES, October 30 (Xinhua) -- Former star player Diego Maradonna has agreed to help coach Argentina's national fooball squad, reversing an earlier rejection, he told Argentine radio on Sunday.

Joining the national team would be "the crowning acheivement of a brilliant year" Maradonna, ****popularly known as "pelusa" or "fluff"***, said on air.
http://www.chinadaily.cn/english/doc/2005-10/31/content_4891...

The same verb can, however, be used for referring to situations of giving a person a
(nick)name. In these contexts, the verb takes a predicative complement, such as in
example (22a)
(22a) Los amigos de Maradona lo llaman pelusa
The friends of Maradona him they-call fluff
Maradona’s friends call him “fluff”
Most speakers of loísta dialects will still (strongly) prefer the accusative, but examples with the dative
http://www.lotpublications.nl/publish/articles/002945/bookpa...