Glossary entry (derived from question below)
Spanish term or phrase:
a través de la prescripción
English translation:
through the use of/by working through consumer motivators / influencers / buying advisors
Added to glossary by
Bubo Coroman (X)
Apr 22, 2008 08:25
16 yrs ago
13 viewers *
Spanish term
prescripción
Spanish to English
Marketing
Marketing / Market Research
I know this question has been asked before, but I am not sure I have the right word...
This is a brochure for a lighting company and it is talking about how it is different and wonderful, as brochures do and should.
The preceding sentence is "A bias for handling projects - unlike the traditional positioning of lighting equipment distributors and resellers"
And the sentence that includes the word is "Estrategia de desarrollo del negocio a traves de la prescripción."
Any help gratefully received as always!
:-)
This is a brochure for a lighting company and it is talking about how it is different and wonderful, as brochures do and should.
The preceding sentence is "A bias for handling projects - unlike the traditional positioning of lighting equipment distributors and resellers"
And the sentence that includes the word is "Estrategia de desarrollo del negocio a traves de la prescripción."
Any help gratefully received as always!
:-)
Proposed translations
(English)
Change log
Apr 22, 2008 14:14: Bubo Coroman (X) Created KOG entry
Proposed translations
27 mins
Selected
through the use of/by working through consumer motivators/influencers/buying advisors
they are intending to use these people called "consumer motivators", "influencers", "buying advisors", "specifiers", "prescribers" and various other names to do their marketing for them.
please see
http://www.proz.com/kudoz/spanish_to_english/bus_financial/2...
http://www.proz.com/kudoz/spanish_to_english/tourism_travel/...
and similar entries for "prescripción" and "prescriptor"
please see
http://www.proz.com/kudoz/spanish_to_english/bus_financial/2...
http://www.proz.com/kudoz/spanish_to_english/tourism_travel/...
and similar entries for "prescripción" and "prescriptor"
4 KudoZ points awarded for this answer.
Comment: "Hi, I went for this in the end since the way the company works is to work through lighting designers (as opposed to going direct to clients).
Thanks, everyone."
2 mins
Taylor Kirk
United States
United States
Native in English
Works in field
United States
Translating into native U.S. English
Native in: English 
Works in: Portuguese to English, Spanish to English
customization
"A business development strategy through customization"
Maybe :D
Maybe :D
7 mins
Nikki Graham
United Kingdom
United Kingdom
Native in English
Works in field
United Kingdom
Related KudoZ points
:
48
customers' specifications/requirements
This is what I understand from the context you have given
Note from asker:
| Hi Nikki - yes, that sounds pretty good. I have always understood it to mean that the company is responding to customer needs with tailored solutions/product recommendations |
+2
29 mins
consultancy and specification services
I wonder if they mean that rather than simply responding to customer orders, they will propose solutions.
Peer comment(s):
| agree |
Bubo Coroman (X)
: we were thinking alike and posted at the same time ... hope we're not the fools that seldom differ!
1 min
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Hi Deborah - thanks. I have a cousin in Toronto who charges for industrial lighting and cabling specifications which he then discounts from the invoice if the client buys through his company.
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| agree |
neilmac
: Recommendations...
27 mins
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Hi Neilmac. Thanks - yes recommendations too.
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