Glossary entry

Spanish term or phrase:

alianza

English translation:

partnership or alliance

Added to glossary by Marianela Melleda
Apr 1, 2004 20:17
20 yrs ago
9 viewers *
Spanish term

alianza

Spanish to English Marketing Marketing
Este es el título de un artículo que aparecerá en una revista especializada.

¡Empresa AAA y empresa BBB, una buena alianza!

Thanks in advance for your suggestions.
Proposed translations (English)
4 +5 partnership or alliance
4 +4 partnership
5 Merger
4 joint venture

Discussion

Todd Field Apr 1, 2004:
"Joint venture" implies a large project in common, but I think it's too much of a "mouthful" for the title of an article. I think "partnership" is the ideal word. Just one opinion.
Non-ProZ.com Apr 1, 2004:
More context Thanks to all. Sorry I didn't give more context. It is as follows: Company AAA gives services to mining companies and company BBB provides company AAA with equipment. Both companies are happy because AAA is giving better service to its customers because BBB equipment are reliable, good quality, etc. So, there is no formal relationship between them. It is just a question of mutual benefits. Do you think that "joint venture" could apply in this context?

Proposed translations

+5
5 mins
Selected

partnership or alliance

partnership = the more common business term

alliance = a possible "creative option", not as commonly used in business English, but a more literal translation

I would probably go with partnership if I were translating it.

Good luck!
Peer comment(s):

agree Henry Hinds : Two heads even better than one.
4 mins
agree George Rabel
5 mins
agree Mikeal (X)
35 mins
agree Marsha Wilkie : siendo el título de un artículo, no dudaría en usar 'alliance'
2 hrs
agree Jade Sylvia (X)
17 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks Cindy, but Monica & Todd added more information to their reply."
+4
3 mins

partnership

...a good partnership, would be one way to say it.
Peer comment(s):

agree Marian Greenfield
4 mins
agree Mikeal (X)
36 mins
agree forli
1 hr
agree Paul Weideman
7 hrs
Something went wrong...
1 hr

Merger

Maybe they are talking about a merger. We need more context.
Something went wrong...
3 hrs

joint venture

A mí me gusta tu opción. No me parece que una "joint venture" tenga que ser entre empresas multimillonarias.

Definition:

Two or more businesses joining together under a contractual agreement to conduct a specific business enterprise with both parties sharing profits and losses. The venture is for one specific project only, rather than for a continuing business relationship as in a strategic alliance.

http://www.smallbusinessnotes.com/glossary/defjointventure.h...


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Note added at 3 hrs 29 mins (2004-04-01 23:46:24 GMT)
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The SBA 8(a)/SDB Joint Venture Program... opportunities, companies admitted to the 8(a) program are permitted to negotiate and enter into *joint venture agreements with other small business* concerns. ...
www.fedaccess.com/8(a)-joint-ventures.htm - 25k - Cached - Similar pages



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