Glossary entry (derived from question below)
Spanish term or phrase:
campañas por afinidad
English translation:
affinity campaigns
Added to glossary by
patinba
Dec 25, 2022 18:12
1 yr ago
28 viewers *
Spanish term
CAMPAÑAS POR AFINIDAD
Spanish to English
Bus/Financial
Media / Multimedia
Mexico
The term "afinidad" appears a few times in a PowerPoint presentation summarizing data and goals for a live sports network. I don't know if engagement would be a suitable solution here or if it refers to existing customers (loyal to the brand)? Thank you in advance.
IMPACTAR AL TARGET UNIVERSO Y CAMPAÑAS POR AFINIDAD.
[Table heading] AFINIDAD AL TARGET
[Table columns] AFINIDAD / PENETRACIÓN
INTERNET - 127 / 99,431
REVISTA VIDEO
TV ABIERTA
TV CABLE
PERIÓDICOS
RADIO
PUBLICIDAD EXTERIOR
CINE
IMPACTAR AL TARGET UNIVERSO Y CAMPAÑAS POR AFINIDAD.
[Table heading] AFINIDAD AL TARGET
[Table columns] AFINIDAD / PENETRACIÓN
INTERNET - 127 / 99,431
REVISTA VIDEO
TV ABIERTA
TV CABLE
PERIÓDICOS
RADIO
PUBLICIDAD EXTERIOR
CINE
Proposed translations
(English)
| 5 +1 | affinity campaigns |
patinba
|
| 4 | Targeted campaigns |
Andrew Bramhall
|
| 3 -1 | attractive campaigns |
Lisa Rosengard
|
Change log
Jan 7, 2023 15:46: patinba Created KOG entry
Proposed translations
+1
1 day 18 hrs
Selected
affinity campaigns
Peer-approved solution posted so that it can make it into the glossary, José mistakenly put the right answer as a reference entry (which it isn't).
4 KudoZ points awarded for this answer.
Comment: "Thanks so much!"
2 hrs
Andrew Bramhall
United Kingdom
United Kingdom
Native in English
United Kingdom
Flair and accuracy tailored to your text
Native in: English 
Works in: Spanish to English, German to English
Targeted campaigns
Impact your target audience with targeted campaigns;
'Afinidad' isn't literally quite a perfect synonym for 'affinity' in English; here, it means target customers, with likely empathy for the products in question.
'Afinidad' isn't literally quite a perfect synonym for 'affinity' in English; here, it means target customers, with likely empathy for the products in question.
-1
2 hrs
Lisa Rosengard
United Kingdom
United Kingdom
Native in English
United Kingdom
experienced and well qualified linguist
Native in: English (Variant: UK)
Works in: Spanish to English, English, Spanish, and 3 more.
attractive campaigns
I posted a definition of affinity as it might help. It's a close connection marked by community interests with a similarity in nature or character. It includes an attractiveness or a tendency to be drawn toward someone or something,
The presentation in the question is about news media, magazines, open television and journals.
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Note added at 1 day 21 hrs (2022-12-27 15:46:02 GMT)
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As an adjective, 'attractive' means enticing in terms of appearance or character, while it also describes something like a campaign as something which generates or attracts interest. Another example is an attractive opportunity. If something is attractive it can possess the ability to attract or pull public attention or interest.
The reference with the definition explains that an attractive campaign is one which draws attention and attracts our interest. https://www.thefreedictionary.com/attractive
The noun 'attraction' has scientific connotations to do with forces which attract or pull things together like a particular type of metallic element being drawn to a magnet. I suppose the use of the noun 'attraction' or 'affinity' used with the other noun 'campaign' means that the campaign is created and designed to draw public interest and attract attention. The use of 2 nouns together without an adjective is unusual.
https://www.thefreedictionary.com/attraction
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Note added at 1 day 21 hrs (2022-12-27 15:54:04 GMT)
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The question is about a live sport network. It's not definite as to whether it's about efforts to generate public interest or whether it aims to focus on individuals or private clients.
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Note added at 22 days (2023-01-16 21:10:54 GMT) Post-grading
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campaigns by affinity or atttractivenes
The presentation in the question is about news media, magazines, open television and journals.
--------------------------------------------------
Note added at 1 day 21 hrs (2022-12-27 15:46:02 GMT)
--------------------------------------------------
As an adjective, 'attractive' means enticing in terms of appearance or character, while it also describes something like a campaign as something which generates or attracts interest. Another example is an attractive opportunity. If something is attractive it can possess the ability to attract or pull public attention or interest.
The reference with the definition explains that an attractive campaign is one which draws attention and attracts our interest. https://www.thefreedictionary.com/attractive
The noun 'attraction' has scientific connotations to do with forces which attract or pull things together like a particular type of metallic element being drawn to a magnet. I suppose the use of the noun 'attraction' or 'affinity' used with the other noun 'campaign' means that the campaign is created and designed to draw public interest and attract attention. The use of 2 nouns together without an adjective is unusual.
https://www.thefreedictionary.com/attraction
--------------------------------------------------
Note added at 1 day 21 hrs (2022-12-27 15:54:04 GMT)
--------------------------------------------------
The question is about a live sport network. It's not definite as to whether it's about efforts to generate public interest or whether it aims to focus on individuals or private clients.
--------------------------------------------------
Note added at 22 days (2023-01-16 21:10:54 GMT) Post-grading
--------------------------------------------------
campaigns by affinity or atttractivenes
Peer comment(s):
| neutral |
Andrew Bramhall
: I think you mean 'attractION' ; 'attractive' just means enticing, in terms of appearance;
55 mins
|
| neutral |
ormiston
: Sorry, this is meaningless here
16 hrs
|
| disagree |
insighted
: The usual b.....s....t from Ms. Rosengard.
16 days
|
Reference comments
17 mins
Reference:
affinity campaigns
What is affinity campaign?
In this type of campaign, two parties – the affinity group (made up of people linked by a common interest or goal) and the business providing the group with a product or service – link their brands in a mutually beneficial way. - https://www.techtarget.com/whatis/definition/affinity-market...
What Is Affinity Marketing? Definition and Strategies for Success
Affinity marketing is a type of marketing that involves a mutually beneficial partnership between two brands. - https://referralrock.com/blog/affinity-marketing/
What Is a Marketing Campaign?
Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. - https://www.investopedia.com/terms/m/marketing-campaign.asp
In this type of campaign, two parties – the affinity group (made up of people linked by a common interest or goal) and the business providing the group with a product or service – link their brands in a mutually beneficial way. - https://www.techtarget.com/whatis/definition/affinity-market...
What Is Affinity Marketing? Definition and Strategies for Success
Affinity marketing is a type of marketing that involves a mutually beneficial partnership between two brands. - https://referralrock.com/blog/affinity-marketing/
What Is a Marketing Campaign?
Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. - https://www.investopedia.com/terms/m/marketing-campaign.asp
Note from asker:
| Thanks so much!! |
Peer comments on this reference comment:
| agree |
philgoddard
: This is the answer in my opinion.
3 hrs
|
| agree |
Adrian MM.
: ought to be posted as an answer to save any more 'wayward' guesses aka pig's ears https://www.proz.com/personal-glossaries/entry/10641367-mark...
3 hrs
|
| agree |
ormiston
: Should be posted as an answer
4 hrs
|
| agree |
Beatriz Ramírez de Haro
: Ditto
6 hrs
|
| agree |
neilmac
15 hrs
|
| agree |
patinba
: Please post it as an answer.
17 hrs
|
54 mins
andres-larsen
Venezuela
Venezuela
Native in English
Venezuela
freelance translator
Native in: English
Works in: Spanish to English, English to Spanish, German to English, and 3 more.
Reference:
campañas por afinidad
Por qué la afinidad es la clave del éxito de las campañas de marketing
https://www.adlatina.com › marketing
May 26, 2022 — La medición de la afinidad permite a los profesionales del marketing invertir sus dólares en creadores y contenidos que ya han demostrado tener un buen rendimiento con el grupo demográfico objetivo de la marca, así como informar sobre otras áreas de su gasto en marketing.
https://www.adlatina.com › marketing
May 26, 2022 — La medición de la afinidad permite a los profesionales del marketing invertir sus dólares en creadores y contenidos que ya han demostrado tener un buen rendimiento con el grupo demográfico objetivo de la marca, así como informar sobre otras áreas de su gasto en marketing.
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