Glossary entry (derived from question below)
Spanish term or phrase:
haciéndola más Premium
English translation:
(reposition it) as a premium, global brand
Spanish term
Belize
Works in: English to Spanish, Spanish to English
haciéndola más Premium
Uno de los primeros pasos fue reposicionar la marca, haciéndola más Premium e internacional.
Could it be:
, by turning it into a more premium and international brand?
| 4 +2 | (reposition it) as a premium, global brand |
Yvonne Gallagher
|
| 3 | giving it a more select, international character |
Rachael West
|
| 3 | making it more upmarket |
Lisa McCarthy
|
Non-PRO (1): Yvonne Gallagher
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Proposed translations
Ireland
right word, right place. everytime
Native in: English (Variants: US, Canadian, Irish, UK) 
Works in: French to English, Spanish to English, English, and 1 more.
(reposition it) as a premium, global brand
They want the brand to be among premium wines on an international scale.
http://www.thedrum.com/news/2013/04/26/buy-out-pledges-repos...
a wine that can command a premium price basically...
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Note added at 1 day3 hrs (2013-10-18 17:57:55 GMT) Post-grading
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glad to have helped:-)
giving it a more select, international character
Spain
Especialista de marketing
Native in: English
Works in: Spanish to English, Catalan to English
making it more upmarket
BBC News - Frankfurt motor show: Opel mulls upmarket model move
www.bbc.co.uk › BBC Home › BBC News › Business
13 Sep 2011 - European carmaker Opel is considering launching a luxurious crossover vehicle **to make the brand more upmarket.** Such a vehicle could be ...
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Note added at 3 minutos (2013-10-17 14:46:58 GMT)
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I also think your option of 'premium' would work:
The Market Family - Jamie Oliver
www.themarketfamily.co.uk/portfolio/jamie-oliver/
The brief to the agency was relatively simple, we needed to **make the brand more premium**, create greater differentiation between the products and make the ...
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Note added at 10 minutos (2013-10-17 14:53:30 GMT)
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Here's a ref in relation to wine:
Piat D'Or in 'upmarket' comeback | Archive | Marketing Week
www.marketingweek.co.uk/piat-dor-in-upmarket.../2009807.art...
25 May 2000 - ... a make-over as the drinks giant prepares to cash in on the UK wine ... into Piat D'Or ***by repositioning it as an upmarket brand** and creating a ...
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Note added at 15 minutos (2013-10-17 14:58:44 GMT)
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The just-drinks interview – Pernod Ricard
www.just-drinks.com/.../the-just-drinks-interview-patrick-r...
19 Jun 2008 - The France-based wine and spirits company already boasted its fair share of ... "We don't have to reposition the brand, because it's very well sold, the ... Absolut will definitely be seen as a **premium brand**, drunk in cocktails.
Buy out pledges to reposition Barossa Valley as global premium brand
www.thedrum.com/.../buy-out-pledges-reposition-barossa-vall...
26 Apr 2013 - ... market as a **premium brand wine** following the purchase of the wine assets of. ... to reposition the Barossa Valley Estate brands as premium offerings. ... Miley Cyrus leapfrogs PewDiePie as YouTube's most popular channel ...
The rise of the wine brands: can brands be good? - The wine anorak
www.wineanorak.com/twocultures_5.htm
So are there circumstances where branded wines are a good thing? ... A third example of **upmarket brands** concerns the rise of 'label only' premium wineries, ...
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Note added at 18 minutos (2013-10-17 15:01:18 GMT)
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NEWS: E&J Gallo moves upmarket | Advertising news | Campaign
www.campaignlive.co.uk/news/22982/
13 Sep 1996 - Barker and Ralston is using specially commissioned work by a selection of US sculptors to launch **an upmarket wine label** from the Californian ...
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Note added at 21 minutos (2013-10-17 15:04:34 GMT)
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I would phrase it like this:
"...., making it a more upmarket, international brand"
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