Glossary entry

Spanish term or phrase:

expresados en compromiso con ella, y la congruencia en la autoimagen de la misma

English translation:

in terms of the commitment to the brand and the compatibility/agreement with its self-image

    The asker opted for community grading. The question was closed on 2020-08-31 09:54:12 based on peer agreement (or, if there were too few peer comments, asker preference.)
Aug 27, 2020 10:52
3 yrs ago
16 viewers *
Spanish term

expresados en compromiso con ella, y la congruencia en la autoimagen de la misma

Spanish to English Bus/Financial Business/Commerce (general) Business management
I am translating a business management related text and I have come up with this sentence that I am not sure how to translate, below is the full sentence for reference:
El valor de la co-creación, el valor social, intensidad de uso y la fortaleza de la marca (expresados en compromiso con ella, y la congruencia en la autoimagen de la misma) demostraron mayor influencia en el involucramiento de los consumidores con sus comunidades.

Thank you!
Change log

Aug 27, 2020 13:11: philgoddard changed "Level" from "Non-PRO" to "PRO"

Votes to reclassify question as PRO/non-PRO:

PRO (3): Toni Castano, David Hollywood, philgoddard

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Discussion

philgoddard Aug 27, 2020:
Fourteen is approximately ten in my book :-)
Toni Castano Aug 27, 2020:
Site rules for asking questions Hi Alicia. Welcome to Kudoz, ProZ´s system/forum for asking questions to peers. Please bear in mind the site rules for maximal efficiency of the system and your posts.

2.2 Texts posted for translation via KudoZ should be limited to approximately ten (10) words.
For longer texts, it is recommended that the directory or job posting system be used to locate an appropriate professional. See a more detailed description here.

Good look with your query!

Proposed translations

16 hrs
Selected

in terms of the commitment to the brand and the compatibility/agreement with its self-image

Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level.

congruencia= compatibility

autoimagen = self-image

https://es.wikipedia.org/wiki/Autoimagen
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "thank you!"
3 hrs

in terms of commitment to it, and the creation of a consistent image

Or anything along those lines.
Peer comment(s):

agree Antonella Perazzoni
54 mins
disagree Francois Boye : you missed the meaning of 'congruencia' and 'autoimagen'
13 hrs
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