While "marketing" may be used, IMO, "commercialization" is a broader concept. As one link below says "marketing" means different things to different people.

Results for Tripartite Contract for Vaccine Registration and Commercialization

SEC.gov
https://www.sec.gov › Archives › edgar › data
“Commercialization” means any and all activities related to the import, export, ... distribution and/or sale of a pharmaceutical or vaccine product in a ...

https://dictionary.cambridge.org/dictionary/spanish-english/...
acción y resultado de vender un producto
marketing, commercialization

What is the difference between marketing and commercialization?
Image result for difference "marketing" and "comercialization"
Commercialization involves a systematic and cross-disciplinary approach. Marketing on the other hand, means something different to everyone, and you never know how people will interpret your request.

What is marketing and commercialization?
Commercialization is the process of bringing new products or services to market. The broader act of commercialization entails production, distribution, marketing, sales, customer support, and other key functions critical to achieving the commercial success of the new product or service.

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Note added at 2 days 1 hr (2023-04-21 21:24:42 GMT) Post-grading
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Gracias.