English to Portuguese Other General / Conversation / Greetings / Letters

Olá, colegas. Um empresário está dando uma palestra para revendedores de bikes sobre estratégias de retenção de clientes. Uma delas é ligar para o cliente antes de chegar a primavera e fazer uma manutenção na bike do cliente antes de ele ter a necessidade da manutenção. Abaixo, um pouco do contexto:
"So we have a really well-built system that will call people starting in January saying, 'listen, we need to get a service appointment booked. I need you to come in. Please bring your bike in. I want to make sure that everything is working properly because I think we’re going to get an early spring. You’re going to want to get out and ride, and it’s going to have sat there for three or four months'.
In whose best interest is that in, the shop owner's or the customer's? Both, but if you always look at everything through the lens of what will enhance the customer experience, which is their ability to get on their bike on March 11 because, for some crazy reason, it was 70 degrees in Chicago. They’re going to want to get on their bike. The worst thing that can happen is they get on their bike and a tire doesn’t work, or something squeaks, or something is bad, and they’re not going to remember who made it. They’re going to remember who sold it to them. Then they’re going to call, and your hours are going to be circumvented because you’re out of season potentially at some point. They’re not going to have a good experience."

Pelo que entendi do contexto, penso que o que ele quer dizer na frase em que se encontra "circumvented hours" é algo do tipo: Aí o cliente vai ligar para a loja, e vocês não vão poder atendê-lo porque talvez estejam fechados por algo motivo.
Qual o sentido de "circumvented hours" aí? Evitar? Superar? Queria uma tradução mais fiel a essa expressão Muito obrigado.