Glossary entry

Spanish term or phrase:

Desarme mental

English translation:

Disarming (technique, strategy, etc.)

    The asker opted for community grading. The question was closed on 2021-07-09 21:54:17 based on peer agreement (or, if there were too few peer comments, asker preference.)
Jul 6, 2021 01:31
2 yrs ago
30 viewers *
Spanish term

Desarme mental

Spanish to English Marketing Education / Pedagogy Sales guidance for English learning product
This term is being used in the context of sales guidance for sales staff selling an English learning product.

The definition they give is:
Es hacerle sentir a tu cliente que estás de parte de él, que lo entiendes y lo comprendes, por que también piensas lo mismo u opinas lo mismo.
Aquí buscamos estar del lado del cliente para que empiece a aceptar poco a poco lo que le vamos a decir luego de esto.


I'm not really sure what term we would use for that in English??

thanks
Votes to reclassify question as PRO/non-PRO:

Non-PRO (1): philgoddard

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Discussion

ormiston Jul 6, 2021:
Sounds like a form of grooming ! But perhaps the term has negative connotations
Marcelo González Jul 6, 2021:
@Stuart & Aida - agreed With no lack of viable options already posted, I don't see how this question could be anything other than PRO. And 'desarme mental' appears to be a sales-related heading more than anything.
Stuart and Aida Nelson Jul 6, 2021:
Cheyne Can you give us the context where this phrase appears in Spanish? Is it a title? What is the learning product. I don't understand how would you use 'desarme mental' with an English learning product?
Stuart and Aida Nelson Jul 6, 2021:
PRO I definitely think this is a PRO question
Barbara Cochran, MFA Jul 6, 2021:
I think it must mean something like the act of tearing down the customer's psychological resistance to buying the product.

Proposed translations

+4
21 mins
Selected

Disarming (technique, strategy, etc.)

I think in English, people who propose these kinds of techniques would just use "disarming", without the "mental" part. Here you could probably just use "disarming" as a noun, or "disarming strategy," etc.

"If you ever watched the hit TV series, Columbo, you know he was a master at disarming his suspects by looking and acting like he was a dummy. And Columbo always got his killer. You can do the same thing in sales by disarming your prospects when you play the dummy salesperson."
https://www.gnatraining.sandler.com/blog


Peer comment(s):

agree philgoddard : Yes, it's clearly not the physical variety.
4 hrs
Thanks, Phil.
agree neilmac : Treading a fine line between marketing technique and flimflam...
7 hrs
Nearly always the case with sales, right? Thanks, Neil.
agree Stuart and Aida Nelson : convincing technique, however, I don't know how this could be used with an English learning product. I mean in the written form, if it goes with the Spanish source text that we don't have....
10 hrs
Thanks, SAN. The way I understood it was that this applies to selling strategies, e.g., in lead follow-up, etc., so it probably has very little to do with the product itself.
agree AllegroTrans
1 day 14 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "thanks so much, I think in this case both Disarm and Lower Their Guard serve the purpose well, with disarm keeping it a little more neutral in this case! "
+2
13 mins

(the act of) overcoming of the customer's psychological resistance (to)

Pls see my comments in the linguistic discussion.
Peer comment(s):

agree Eileen Brophy
6 hrs
Thanks, Eileen.
agree Stuart and Aida Nelson : I think this is what is meant
10 hrs
Thank you, Stuart and Aida.
Something went wrong...
44 mins

mental disarming

parece usarse, no es una expresión corriente que se diga en español, es propia de enterados o expertos en esos tejemanejes, y tampoco parece serlo en inglés
pero se usa en esos discursos acerca de desarmar los pensamientos o las ideas previas de alguien

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Or the cute way Amy accepts his utter nonsensenical nuances & mental disarming with complete patients & devotion bordering on the total uber-surd!!

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Or the cute way Amy accepts his utter nonsensenical nuances & mental disarming with complete patients & devotion bordering on the total uber-surd!!

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10 sept 2020 — She began her mental disarming whilst pale fingers gently caressed the weapons before her; a maniacal grin on her face. She picked a pair of ...

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And it's like you say, I have the same sort of general cultural mannerisms, so there is no mental disarming that needs to be done. permalink; save; context · full​ ...

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Anterior

Something went wrong...
+1
6 hrs

lowering barriers

It's about a method of building a rapport between the salesperson and the customer. A practice of agreement with an understanding of the other's predicament and standpoint, with respect to the product and its uses, is suggested.

Example sentence:

Se trata de un método de crear una relación entre el vendedor y el cliente. Se sugiere una práctica de estar de acuerdo y de entender el aprieto u la situación del otro, con respecto al producto y los usos del cual.

Peer comment(s):

agree Eileen Brophy
4 hrs
Something went wrong...
+1
1 hr

(getting prospects to) lower their guard

or maybe just "Lowering their Guard" --- since it's a heading

This is commonly used in the context of sales (as seen below).


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Disarm: Get them to lower their guard. Purpose: Explain why you are calling. Question: End with a specific question on how to accomplish your purpose.

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Note added at 6 hrs (2021-07-06 07:55:18 GMT)
--------------------------------------------------

Of course, to lower one's guard is an idiom, which means lowering one's defenses, evocative of a boxer (or other combat athletes).

to lower one's guard
https://idioms.thefreedictionary.com/lower (one's) guard



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Note added at 8 hrs (2021-07-06 10:31:03 GMT)
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Since this appears to involve training materials (for salespeople) and a related heading, the imperative --- telling them what to do --- make sense:

Lower their Guard // Lowering their Guard

When I worked in sales (before I went to college), we would use language like this all the time (in New Jersey). As for 'disarming' + technique or strategy (as already suggested), this works too. IMO
Peer comment(s):

agree AllegroTrans
1 day 13 hrs
Something went wrong...
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