I don't want to wade through the entire document to find out its legal status and how it will be acted on, but here are some suggestions.

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Note added at 38 mins (2014-04-23 17:18:30 GMT)
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Or policy statement.

Dutch term (edited): Beleidsimpuls Verkeersveiligheid

I like the sound of this. I think a blueprint captures the idea sketched in this document:

‘Sinds de jaren zeventig daalt het aantal verkeersdoden in Nederland gestaag. In 2011 steeg het aantal voor het eerst in jaren. Er kwamen toen 661 mensen om het leven bij een verkeersongeval. Het aantal ernstig verkeersgewonden stijgt sinds 2006. Niet minder dan 19.200 mensen raakten ernstig gewond in het verkeer in 2010. Vooral fietsers, ouderen en jonge beginnende bestuurders lopen risico.

Deze cijfers roepen om een extra inspanning, bovenop de al bestaande maatregelen. Dat vinden het ministerie van Infrastructuur en Milieu en bestuurlijke en maatschappelijke partners. Samen hebben ze afgesproken 23 extra maatregelen te nemen. Stuk voor stuk concrete actiepunten die moeten helpen het aantal verkeersdoden en ernstige verkeergewonden terug te dringen, want elk slachtoffer is er één te veel.

De maatregelen zijn medio 2012 opgetekend in de Beleidsimpuls Verkeersveiligheid. Eensgezind zetten alle partners de schouders eronder. In deze brochure leest u meer over de achtergronden en de maatregelen van de Beleidsimpuls Verkeersveiligheid.’ (http://www.rijksoverheid.nl/documenten-en-publicaties/brochu... )

See e.g.:

https://www.google.co.uk/search?espv=2&q="road safety bluepr... (Google search for: "road safety blueprint" site:uk)

The word 'impuls' in 'beleidsimpuls' seems to denote urgency.

I think it can be considered as an enhancement (versterking) or a push in the right direction of existing policy/policies.
Things may be depending on the context.

In een brief aan de Tweede Kamer kondigt Minister Schultz een nieuwe beleidsimpuls aan. Dit om de door haar vastgestelde doelstellingen verkeersveiligheid ook te kunnen halen. Het SWOV heeft doorgerekend dat met ongewijzigd beleid de doelstellingen 2020 niet kunnen worden gehaald. Samen met het maatschappelijk middenveld en decentrale overheden wordt nu de focus gelegd op de fietser, beginnende jonge bestuurder en de senioren in het verkeer. Exact dezelfde speerpunten die het ROVL in het Meerjaren Uitvoerings Programma (MUP) heeft aangekondigd. Ons Jaar van de Fiets wordt dus extra ondersteund door deze maatregelen van de minister. De brief, alsmede ons MUP, is hiernaast te downloaden.

http://www.rovl.nl/over-rovl/nieuws-verkeersveiligheid/minis...

A 2000 study showed an unadjusted mortality rate of 35.6% for severe injuries resulting from road collisions in Kenya’s capital, Nairobi [4]. This rate is six times higher than that reported for countries with high income. The determinants of this mortality are incompletely documented. Since the 2000 study, access to advanced trauma life support (ATLS) protocols has improved and policy enhancement towards enforcement of traffic laws [5] embraced. We aimed to study the pattern of road trauma mortality from a hospital perspective and assess the determinants of this mortality using a larger sample of admissions over one calendar year.

http://www.traumamanagement.org/content/8/1/4

The international student experience

Exploring perceptions and experiences of first year international students in relation to persistence and proposed withdrawal from degree courses at the University of Brighton (2010-2011)

Jennie Jones is conducting a research project in collaboration with Stephanie Fleischer (School of Applied Social Science) which explores the experiences of 1st year international students at the University of Brighton. This well help to identify the reasons behind international students’ decisions to leave the University, or persist, during their first year. This research will provide valuable knowledge which will lead to policy enhancement relating to support for international students at the University. Jennie and Stephanie will formally begin the research this autumn.

http://www.brighton.ac.uk/clt/research/clt-research/internat...

See e.g.:

Beleidsimpuls Verkeersveiligheid = ‘Policy Impulse Road Safety of the Ministry of Infrastructure and the Environment’ (http://www.swov.nl/rapport/r-2012-20.pdf )

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Note added at 8 mins (2014-04-23 16:48:35 GMT)
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It sounds a little weird, but it is used in (a few) UK refs:

See e.g.: https://www.google.co.uk/search?es_sm=93&q="a policy impulse... (Google search for: "a policy impulse" site:uk )

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Note added at 9 mins (2014-04-23 16:49:15 GMT)
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See also:

https://www.google.co.uk/search?sourceid=chrome-psyapi2&ion=... (Google search for: Beleidsimpuls Verkeersveiligheid policy impulse)

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Note added at 12 mins (2014-04-23 16:52:02 GMT)
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‘In de Beleidsimpuls Verkeersveiligheid van het ministerie van IenM (2012a) staan verscheidene maatregelen geformuleerd gericht op de veiligheid van zowel fietsers als ouderen. De effecten hiervan zullen de komende jaren moeten blijken.’

=

‘In the Policy Impulse Road Safety of the Ministry of Infrastructure and the Environment (2012a) several measures have been formulated that aim at the cyclist safety and safety of the elderly. The effects are to become apparent in years to come.’

(Monitor verkeersveiligheid 2012 – Ontwikkeling in verkeersdoden, ernstig verkeersgewonden, maatregelen en gedrag in 2011, published by the Stichting Wetenschappelijk Onderzoek Verkeersveiligheid SWOV: http://www.swov.nl/rapport/r-2012-20.pdf )


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Note added at 4 hrs (2014-04-23 20:58:12 GMT)
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Having just found a second relatively official-looking source that translates it as ‘policy impulse’ (the ‘Road Safety Annual Report 2013’ of the International Traffic Safety Data and Analysis Group (IRTAD), referred to in my 2 discussion entries above), I'm fairly certain that this is the best way to translate it:

road safety policy impulse (‘Beleidsimpuls Verkeersveiligheid’)
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Note added at 4 hrs (2014-04-23 21:00:51 GMT)
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••••••••••••••••••••••••••••
In the ‘Road Safety Annual Report 2013’ published by the International Traffic Safety Data and Analysis Group (IRTAD), this is translated as ‘policy impulse’.

‘In 2008, the Road Safety Strategic Plan 2008-2020 (the Dutch “SPV”) was developed by the then Ministry of Transport and received support in Parliament. Road safety policy 2008-2020 is based on three cornerstones: co-operation, an integral approach and ‘sustainable safety’. Continuation of generic measures that have proven successful is ensured. Measures to reduce the risk of vulnerable road users and a tough approach on traffic offenders are among the measures targeting 12 areas of emphasis. Mobility demands and the social context of road users are taken into account.

In 2012, the current Road Safety Strategy 2008-2020 (link 1) was adapted, in accordance with its four-yearly evaluation. The evaluation was based on SWOVs Road Safety Outlook 2020 R-2012-14 (link 2) and the complementary policy impulse (link 3) (in Dutch).’

(source: Road Safety Annual Report 2013 – International Traffic Safety Data and Analysis Group (IRTAD): http://usa.streetsblog.org/wp-content/uploads/2014/04/13Irta... )

The 3 links in the above document:

link 1: http://english.verkeerenwaterstaat.nl/english/Images/strateg...
link 2: http://cardweb.swov.nl/swov/swovpubUK_detail.html?display=10...
link 3: http://www.rijksoverheid.nl/documenten-en-publicaties/kamers...
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Policy: Road Safety Catalyst Measures

the following quotes come from here: http://www.cbt.org/pdfs/CNK-CarbonNeutralActionGuide_PDF.pdf

Direct actions:
a local government identifies and implements specific activities which
will conserve energy in their operation. These include building audits and retrofits, vehicle downsizing, etc.
•
Policy
initiatives:
whereby a local government defines key principles and activities
for guiding future action. These initiatives may not achieve immediate impacts, but through board endorsement they guide future activities. These policies can be a guide to future decision making and infrastructure development.
•
Catalyst
measures:
demonstrates actions which serve to enhance a culture of conservation, waste reduction and sustainability which is broader than exclusively energy or GHG savings. Some of these actions may have small emissions savings but a
substantial demonstration value, or may reduce emissions amongst staff or in the community that aren’t formally included in a corporate emissions inventory."

and here: http://cleanenergyprojectnv.org/newsroom/applied-analysis-re...
"Nevada’s RPS is the key policy catalyst for ensuring Nevada’s long-term goals for economic diversification and energy independence are maximized through its vast renewable resources"

I think this term doesn't have to be directly related to Road Safety concerns, but rather give the meaning of a new policy instituted with an eye for urgent change. I may be wrong.

It seems to that this is about a response to a problem by the government.

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Note added at 6 days (2014-04-30 06:43:12 GMT) Post-grading
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on reflection, I think that 'policy initiative' is closer to what is intended here.