Szótári definíciók:
charm offensive
- a campaign of flattery and friendliness designed to achieve the support or agreement of others.
- a calculated campaign to use one's personal charm to gain favor or support.
Példák: "a charm offensive aimed at winning the confidence of Russia"
"...launched a charm offensive aimed at various ethnic groups."

Példa egy cikkben:
“You would have to be blind not to notice the Chinese media’s arrival in Kenya,” said Eric Shimoli, a top editor at Kenya’s most widely read newspaper, The Daily Nation, which entered into a partnership with Xinhua last year. “It’s a full-on charm offensive.”