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Glossary entry

Swedish term or phrase:

målbild

English translation:

Strategic objective

Added to glossary by rajagopalan sampatkumar
    The asker opted for community grading. The question was closed on 2013-03-08 05:54:08 based on peer agreement (or, if there were too few peer comments, asker preference.)
Mar 4, 2013 07:01
11 yrs ago
18 viewers *
Swedish term

målbild

Swedish to English Bus/Financial Management Leadership training course
Swedish to British English

"Vision, värdegrund och uppdrag styr målbilden"

"Forma en konsekvent målbild"
Proposed translations (English)
5 +3 Strategic objective
5 +2 objectives
4 ideal
4 targets
4 long-term goal
3 Vision Statement or Mission Statement
Change log

Mar 8, 2013 06:13: rajagopalan sampatkumar Created KOG entry

Discussion

Norskpro Mar 5, 2013:
I agree with you. Perhaps 'visionary goal' is a good term.
Jenny Tollet (asker) Mar 4, 2013:
Still uncertain Strategic objective is the term given by google translate. Perhaps indeed because Sven Petersson made this translation all those years ago. However, I find that it does not quite fit with my "picture" of målbild. Målbild implies the whole, something larger than objective. From texts I have read objective is often used for short-term goals or at least implies something smaller than a goal. And obviously målbilden is bigger than just one goal. But perhaps it changes by making it into strategic goal? Perhaps it is not quite right but maybe there is no better term?

Proposed translations

+3
29 mins
Selected

Strategic objective

This term was already translated by Sven Petersson in May 2006. Please refer to
http://sve.proz.com/kudoz/swedish_to_english/marketing_marke...
Please note that I do not claim any credit.
Peer comment(s):
agree JaneD
1 hr
agree Sven Petersson
2 hrs
agree Lene Johansen : I understand that strategic objectives does not fit your mental picture of what målbild is, but it is what an American corporation would use in place of that term.
5 hrs
Something went wrong...
2 KudoZ points awarded for this answer. Comment: "I still don't like it but I'll go with the majority. Thank you all for all the input"
18 mins

ideal

I tend to find that "ideal" used as a noun works quite well in cases such as this.

I hope this helps.

/Richard
Something went wrong...
+2
32 mins

objectives

In business, you set objectives.
Peer comment(s):
agree JaneD
1 hr
agree Christopher Schröder : or maybe direction
4 hrs
Something went wrong...
52 mins

targets

I would say "targets" (or target, depending upon context and other information).


Or as an alternative, "targeted goals"
Something went wrong...
7 hrs

Vision Statement or Mission Statement

...or just Vision or Mission. A Vision Statement includes what the company wants to accomplish in the future, while a Mission Statement includes values and goals at a present state.
Reference:

http://www.samples-help.org.uk/mission-statements/vision-statements.htm

Peer comment(s):
neutral Norskpro : I agree that 'vision' is a good term here.
2 hrs
OK, thanks.
Something went wrong...
9 hrs

long-term goal

...or overall goal.

--------------------------------------------------
Note added at 1 day5 hrs (2013-03-05 12:54:51 GMT)
--------------------------------------------------

...or, to tie in with the company's vision, 'visionary goal'
Something went wrong...
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