The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

French to English Marketing / Market Research Translation Glossary

French term		English translation
clé d'entrée		your passport to
Client ambassadeur		Customer Evangelist
client detracteur		detractor	Gayle Wallimann
Entered by: Gayle Wallimann
Clientissime		Top Customer	Maria Karra
Entered by: Maria Karra
club affinitaire		affinity group
code		insignia
codes luxes forts		strong luxury connotations or strong connotations of luxury
coeur du marché		core market
comité filière		industry committee
comitologie		comitology	Philippe Maillard
Entered by: Philippe Maillard
commercialiser (here)		sell the idea/the concept - promote
communication générique		generic communication	Nadia Morais
Entered by: Nadia Morais
communication globale		mass communication (solutions)
communication segmentante		segment-specific advertising
communs		common entries	Tony M
Entered by: Tony M
complicité		synergy/harmony, solidarity, identity, empathy
complicité féminine		female bonding	David BUICK
Entered by: David BUICK
conçu-pour		purpose-design
concept de parrainage		referral discount/refer a friend discount	Yvonne Gallagher
Entered by: Yvonne Gallagher
concepteur		Concept developer
conception à coûts objectifs		design-to-target costs (DTC)	Yolanda Broad
Entered by: Yolanda Broad
conception d'offre		design/development of (X) products and services
conception gamme		[product] range concept [development]
concernés ou informés		Are you affected by product orders and deliveries, or do you receive information about them?
concessions/contreparties		quid pro quo approach (to negotiation strategy)
Conduit du changement		a channel for change (conduit or vehicle for change)
confidentiels		press releases/updates/bulletins	Yvonne Gallagher
Entered by: Yvonne Gallagher
conseil en entreprise vs conseil d'entreprise		sales and marketing consultancy to companies versus corporate consultancy
Conseils		Customer support
console centrale / boite de vitesse autoactive		center console / autoactive gear box
consom'acteur		consum'actor	Nicky Over
Entered by: Nicky Over
consonaute		console user / surfer / consolnaut
contrôle (ici)		control
coques		bra cups or bra fillers
corner		corner display stand
cotisation		appraisal or costing
couple assortiment prix		Product mix pricing
coupures des campagnes		campaign snippets
courbe réaliste de montée en puissance		realistic curve of growth
CRA		cost per (new) subscriber

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